Tuesday, 18 January 2011

Foundation Portfolio Checklist

Description
Comp-leted
On Blog
RESEASRCH
(For all, state how you are going to use this info and where you got the info from)
Audience:
·          How can they be grouped/categorised?
·          Audience effects theory (Uses and Gratifications or similar)
·          Consuming habits (when, how, where do people normally consume this product?)


Institution:
·          Comparable products already available
·          Key company case study
·          How is the industry regulated?
·          Production process (how made and by whom)
·          Distribution process (how distributed and by whom)
·          How marketed and promoted


Conventional Features:
·          DETAILED textual analysis of at least 3 existing products.


Academic Theories:
·          2 appropriately chosen theories outlined and your opinion/understanding of the theory outlined.
·          Explanation of how theory will inform planning decisions.


Primary Research:
At least one of the following…
·          Interview
·          Direct Questioning
·          Textual Analysis


Secondary Research:
At least two of the following…
·          Reference books / text books
·          Internet
·          Seminars
·          Novels
·          Magazines


PLANNING
Evidence of ALL planning, no matter how rough, should be on your blog.
Who is your target audience (detailed)?


What is your company/brand idea?


Time and equipment



Evidence of thought/idea process
·          PRINT (layout drafts, text drafts, still image plans, shoot plans, typography, mise-en-scene, setting, colour schemes, character profiles, company/brand
·          MOVING IMAGE (storyboard, character profiles, setting/location plan, narrative/plot, soundtrack, script, drafts for graphics etc, mise-en-scene


Test the market – test out your ideas before completing your final production piece.


Prod-uction
Final products (original copies on disc and copies on the blog)


Evaluation
The questions that must be addressed in the evaluation are:
·          In what ways does your media product use, develop or challenge forms and conventions of real media products?
·          How does your media product represent particular social groups?
·          What kind of media institution might distribute your media product and why?
·          Who could be the audience for your media product?
·          How did you attract/address your audience?
·          What have you learnt about technologies from the process of constructing this product?
·          Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?




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  • ALL SHOULD BE DONE WITH DEPTH AND DETAIL AND SHOULD CLEARLY INFORM YOUR PRODUCTION. 
  • IF YOU HAVE COPIED INFORMATION FROM SOMEWHERE, REFERENCE IT; OTHERWISE IT IS CLASSED AS PLAGARISM.
  • YOU SHOULD COMMENT ON THE ‘USEFULNESS’ OF ALL RESEARCH AND PLANNING
  • ALL SHOULD BE DOCUMENTED/EVIDENCED ON YOUR BLOG.
  • BLOGS SHOULD SHOW A RANGE OF TECHNOLOGIES/SOFTWARE/TECHNIQUES USED TO PRESENT RESEARCH AND FINDINGS – YOU ARE A MEDIA STUDIES STUDENT…PROVE IT!

Useful Websites (DO NOT JUST COPY/CUT AND PASTE):

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