Note to Moderator

Advanced Portfolio in Media Candidate Names and Numbers

Y13 DCS (36405) Advanced Portfolio Blog

Candidate Number and Name: 5051 Collins Samuel G 5058 Davies Megan L E 5072 Eastwood Kelly L 5109 Haston Samuel K A 5130 Kalafutova Dominika 5154 McGlennon Claudia J 5186 Prince Harriet E 5217 Staniland James O

Sam Collins Megan Davies Kelly Eastwood Sam Haston Domika Kalafutova Claudia McGlennon Harriet Prince JStaniland

Note to Moderator

Foundation Portfolio in Media Candidate Names and Numbers

Y12 DCS (36405) Foundation Portfolio Blog

Candidate Number and Name: 5051 Collins Samuel G 5058 Davies Megan L E 5072 Eastwood Kelly L 5086 Fletcher Jodie L 5109 Haston Samuel K A 5130 Kalafutova Dominika 5154 McGlennon Claudia J 5186 Prince Harriet E 5217 Staniland James O 5224 Suttie Heather A 5237 Walker Danielle R

Sam Collins Megan Davies Kelly Eastwood Jodie Fletcher Sam Haston Domika Kalafutova Claudia McGlennon Harriet Prince JStaniland HeatherSuttie Danielle Revie Walker

Foundation Portfolio Evaluation Level 4 Criteria

Level 4 (16–20 marks)

• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full task.
• Excellent ability to communicate.
• Excellent skill in the use of digital technology or ICT in the evaluation.

Foundation Portfolio Evaluation

Final Deadline (research, planning, production and evaluation): 18th March 2011

You must evaluate your work electronically. This MUST contain an element of audience feedback and may be either integrated with the presentation of the research and planning material or may be presented separately (in your evaluation). 

Try to be creative in the way that you evaluate your work; prove that you are a Media Studies student!

In your evaluation the following questions must be answered:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

The evaluation is worth 20 marks

Foundation Portfolio Checklist

Description		Comp-leted	On Blog
RESEASRCH (For all, state how you are going to use this info and where you got the info from)	Audience: ·          How can they be grouped/categorised? ·          Audience effects theory (Uses and Gratifications or similar) ·          Consuming habits (when, how, where do people normally consume this product?)
	Institution: ·          Comparable products already available ·          Key company case study ·          How is the industry regulated? ·          Production process (how made and by whom) ·          Distribution process (how distributed and by whom) ·          How marketed and promoted
	Conventional Features: ·          DETAILED textual analysis of at least 3 existing products.
	Academic Theories: ·          2 appropriately chosen theories outlined and your opinion/understanding of the theory outlined. ·          Explanation of how theory will inform planning decisions.
	Primary Research: At least one of the following… ·          Interview ·          Direct Questioning ·          Textual Analysis
	Secondary Research: At least two of the following… ·          Reference books / text books ·          Internet ·          Seminars ·          Novels ·          Magazines
PLANNING Evidence of ALL planning, no matter how rough, should be on your blog.	Who is your target audience (detailed)?
	What is your company/brand idea?
	Time and equipment
	Evidence of thought/idea process ·          PRINT (layout drafts, text drafts, still image plans, shoot plans, typography, mise-en-scene, setting, colour schemes, character profiles, company/brand ·          MOVING IMAGE (storyboard, character profiles, setting/location plan, narrative/plot, soundtrack, script, drafts for graphics etc, mise-en-scene
	Test the market – test out your ideas before completing your final production piece.
Prod-uction	Final products (original copies on disc and copies on the blog)
Evaluation	The questions that must be addressed in the evaluation are: ·          In what ways does your media product use, develop or challenge forms and conventions of real media products? ·          How does your media product represent particular social groups? ·          What kind of media institution might distribute your media product and why? ·          Who could be the audience for your media product? ·          How did you attract/address your audience? ·          What have you learnt about technologies from the process of constructing this product? ·          Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

·         

• ALL SHOULD BE DONE WITH DEPTH AND DETAIL AND SHOULD CLEARLY INFORM YOUR PRODUCTION. 
• IF YOU HAVE COPIED INFORMATION FROM SOMEWHERE, REFERENCE IT; OTHERWISE IT IS CLASSED AS PLAGARISM.
• YOU SHOULD COMMENT ON THE ‘USEFULNESS’ OF ALL RESEARCH AND PLANNING
• ALL SHOULD BE DOCUMENTED/EVIDENCED ON YOUR BLOG.
• BLOGS SHOULD SHOW A RANGE OF TECHNOLOGIES/SOFTWARE/TECHNIQUES USED TO PRESENT RESEARCH AND FINDINGS – YOU ARE A MEDIA STUDIES STUDENT…PROVE IT!

Useful Websites (DO NOT JUST COPY/CUT AND PASTE):

http://getaheadocrmedia.blogspot.com/2009/10/g321-foundation-portfolio.html

http://cw.routledge.com/textbooks/9780415448239/

http://community.ocr.org.uk/community_data/docs?community_name=mediastudies-a

http://www.ocr.org.uk/qualifications/type/gce/amlw/media_studies/index.html

http://www.rssmediastudies.co.uk/main/alevel/

http://www.mediacollege.com/glossary/

How to Upload Images (From the Internet) onto the Macs

1. Find the image you want to use on your blog.
2. Right click.
3. Select the copy image address option.
4. Find/open a post on Blogger.
5. Choose the insert image option.
6. Choose the from a URL option.
7. Paste the URL address into the paste an image URL here box.
8. Click on the add selcted option.

Foundation Portfolio in Media: Production Grade Criteria

Print Level 4 (48–60 marks)
There is evidence of excellence in the creative use of most of the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.
Video Level 4 (48–60 marks)
There is evidence of excellence in the creative use of most of the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.
Website Level 4 (48–60 marks)
There is evidence of excellence in the creative use of most of the following technical skills:
- using ICT effectively to combine images, text, sound and video;
- producing material so that it communicates clearly to the ‘reader’;
- using the conventions of web publishing to enable the ‘reader’ to navigate the material appropriately;
- holding a shot steady, where appropriate;
- framing a shot, at the appropriate distance, including and excluding elements as appropriate;- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing, with appropriate transitions and effects, so that meaning is apparent to the viewer;
- using sound with images and editing appropriately for the task set;
- manipulating photographs as appropriate to the context for presentation, including cropping
and resizing;
- accurately using language and register;
- appropriately integrating illustration and text;
- showing awareness of the need for variety in fonts and text size.